Outlaw Practice
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Marketing & Referrals

Know which marketing brings in cases

Outlaw Practice connects every campaign and referral to the cases it produces, so you can see what’s working, cut what isn’t, and grow the relationships that pay.

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From Click to Closed

Your marketing spend and your case outcomes live in the same system

When marketing data sits in one tool and case results sit in another, the two rarely get reconciled. Here they’re the same system: a campaign ties to the lead it generated, the lead to the case it became, the case to the revenue it earned. So you don’t measure clicks, you measure cases.

  • Track every marketing dollar you spend

    Running Google Ads, sponsoring a local event, investing in SEO? Track spend across every campaign, so you see exactly where your budget goes, and whether it comes back as signed cases.

  • Every step that won the client gets credit

    A client might find you through a search, read your blog, then get a referral from a friend before calling. Outlaw Practice credits each step you record, not just the last one, so you know which combination of channels drives profitable cases.

  • Know which referral sources are worth cultivating

    Some referral sources send great clients who pay on time; others send cases that cost more than they earn. Track each source’s productivity (cases referred, conversion rate, revenue) so you invest in the relationships that grow your firm.

  • Campaign ROI, measured down to the case

    Connect marketing spend directly to outcomes: which campaigns generate leads, which leads convert, which cases are profitable.

    • Lead-to-case conversion rates by campaign
    • Revenue traced back to the source that earned it

Explore more of Outlaw Practice

Switching is the hard part.We bring your data over, and it stays yours to take with you.

One platform for your entire practice

Cases, billing, trust accounting, marketing, intake, payments, and reporting, plus secure hosting for your firm’s email and website: all under one roof, built exclusively for firms of 1–10 attorneys. No major practice management vendor hosts your email and website too.

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Free to start. No credit card required.